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Web Site Maintenance is one of the most significant aspects that
many companies overlook and do not understand the importance of it.
What happens is that if the web site is not maintained to the mark,
it begins to lose the interest factor among the surfers as it
attains the look of a boring story! It also looses the vital
freshness and that appeal that draws the attention of the web
surfers.
This service is
recommended either in conjunction with web design and development
services or to enhance the visibility of your existing online
marketing efforts.
Prior to designing a customized strategy for your website, TMC
will perform an initial assessment. This assessment will look at how
competitive the field is, what techniques are commonly used by the
top competing sites, and what the traffic levels are for the
targeted audiences. We will look at current programming choices and
those being made in any redevelopment of the website. The outcome of
this initial assessment will determine how much time we will propose
for each area of the SEO campaign.
Maintaining a web site would mean updating the content constantly
with the latest information, new pages, change in the design,
appropriate links, etc.
The deployment of the SEO strategy consists of two phases. Phase
I consists of market research that is designed to ensure that your
website is properly optimized and submitted to appropriate search
engines and directories. The second phase involves additional
research and focuses on a link-building campaign to achieve higher
rankings and provide more direct traffic.
TMC proven SEO strategy includes the following basic services:
Identification Of Keywords & Key Phrases.
Identifying the key phrases used by target audiences is critical to
any SEO campaign. We use a combination of traffic analysis and user
interviews.
Creation of Metadata Titles, Tags and Content. The
primary mechanism for obtaining high rankings is developing relevant
content. Such content must be presented to search engines using the
proper page titles, tags, and opening phrases. We will provide tags
and titles and suggest phrases to use in opening content.
Submission to Search Engines & Directories. Once
the new site has been completed, we propose submission of the site
to several major directories and search engines. In some cases, this
submission process will involve a fee to be paid by the client. A
list of potential fee-based submissions will be given to the client
for approval.
Link Solicitation. One of the primary ranking
factors used by search engines is an analysis of sites that are
linked to the page in question. Similar to a citation analysis, this
method measures certain links as authoritative and gives a relevancy
score to a page based on that. TMC will investigate websites that
link to related sites, or because of a strong content match, should
link to this type of material. We will solicit links from such
sites, providing back-links where appropriate.
Rank
Reporting. TMC will
conduct an initial ranking report eight weeks after the site is
completed.
We update with the latest and
authentic information for your web site which the genuine
information seekers look for while browsing the net. We are fully
aware that updating on the information part of any web site is very
sensitive issue as this would reflect your company or brand image
among the surfers and your potential clients!
The other important aspect is to update on time and fast as the time
delay could cause a loss of interest in the web site which is not
updated on time. It is like watching a dull movie or reading a pale
novel.
Our Maintenance Contract ensures that our experienced staff
completes the updates on SOS basis. Our proficiency and experience
with Site Control reduces the time and effort involved in creating a
content rich website for your business that conveys a professional
appearance.
Maintaining a web site is made easy with us at TMC.
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